AML Instruments are pleased to announce the launch of our new customer portal, representing a significant investment in improving the way our customers access information, manage documentation, and interact with our calibration services.
Built with our customers firmly in mind, our refreshed portal is the upshot of a comprehensive review of our previous platform and extensive customer feedback.
Rather than simply updating the existing system, we worked alongside Tank (an award-winning PR-led digital marketing agency) to create a modern, intuitive solution that better meets the needs of today’s users while supporting our commitment to operational excellence and continuous improvement.
Throughout the development process, customer feedback was essential in shaping the new platform. We listened carefully to the challenges both users and our own staff experienced with navigation, accessibility, and document management, and used these insights to create a portal that is intuitive, streamlined, and much easier to use.
Some of the key benefits of our new customer portal include:
- 24/7 access giving customers with instant access to the information they need, whenever they need it.
- All certificates in one place, reducing time spent searching across multiple locations.
- Clear visibility of information through an improved layout.
- Dashboard overview providing quick access to key documents and updates.
- Organised folder structure for easy document management.
- Powerful search functionality for quickly locating documents.
- User-friendly interface for simple, intuitive navigation.
Screenshot Of Certificates Area On The New AML Instruments Customer Portal.
“Designed to meet the high standards our customers expect and deserve”
Commenting on the launch, Abbie Brown, Operations & Quality Manager, said:
“I’m pleased to share the launch of our new customer portal, which reflects our ongoing commitment to continuous improvement, customer satisfaction, and operational excellence.
Following a thorough review of our previous portal, we identified several opportunities to enhance the user experience. Feedback highlighted challenges with navigation, accessibility, and the overall structure of the platform, which impacted efficiency for both our customers and our internal teams.
Rather than making incremental changes, we invested in designing and developing a completely new portal from the ground up. Customer feedback was central throughout the project, ensuring the final solution was shaped by the needs of those who use it every day while aligning with our internal processes.
The outcome is a modern, intuitive platform that enables customers to access key information more quickly and efficiently through a clear, well-structured interface. At the same time, our teams benefit from a streamlined system that is easier to administer and support.
This investment demonstrates our commitment to quality, innovation, and continuous improvement. By actively listening to our customers and incorporating their feedback throughout development, we have delivered a scalable solution that strengthens both service delivery and operational performance. Whether supporting a small business or a large enterprise, the portal has been designed to meet the high standards our customers expect and deserve.”
Certificates Download Screenshot From AML’s New Customer Portal.
Continuously improving and looking ahead
The launch of the new customer portal marks another important milestone in AML’s ongoing quest to deliver a top-class customer experience across every touchpoint. By combining customer insight with innovative technology, we continue to invest in solutions that improve efficiency, strengthen customer relationships, and deliver an exceptional service experience.
We look forward to continuing to develop the portal with new features and enhancements as customer needs evolve. If you’d like to provide any feedback on our new portal or learn more about our test instrument calibration, repair, and supply services, please call 01522 789375 or email: [email protected].
